23 



tcTie nmnber of orange trees that are planted out in that 

 state. 



We see what is coming in the line of fruit consumption 

 in the next 10 years. People are going to be educated to 

 <eat more oranges. They are going to be taught and ed- 

 ucated on the line of the medical and food values of 

 oranges. 



Now, then, what are we going to do in this section of the 

 country with regard to the development of similar ideas in 

 the minds of the consuming public on the food value and 

 health value of apples? I believe that we have just as great 

 a field, if not a greater one for development for that subject. 

 I believe that a greater number of people will take to apples, 

 making a more general use of apples, than they will of 

 oranges if we will adopt some of the principles and some of 

 the methods which the people in that part of the countrj 

 liave applied to making business out of their production. 



There are other questions which come in, and advertis- 

 ing may be considered by you as merely supplemental. I 

 admit that the grading is fundamental, — that we must have 

 the production of the fruit. Some people have said, "How 

 are you going to encourage better marketing facilities or 

 greater organization work here in New England, without 

 an increased production in the line of fruit?" It is true 

 we are far short on the supply, but even with the present 

 supply there are opportunities for the men making far 

 greater savings in the business transactions and the market- 

 ing of that fruit than they are doing today. 



The men who ship those apples from Franklin County 

 to Chicago possibly receive a greater return on that fruit 

 by shipping it to Chicago, but that should not have been the 

 case. The people of New England should have consumed 

 those apples, because if my figures are correct — and I be- 

 lieve they are — less than six percent, or aproximately six 

 percent, of the apples are produced in this area where from 

 IG to 18 percent of the population dwell. 



Is it not logical that all of those apples should have 



