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Barton Brothers, a neighbor of Mr. Roberts, put their 

 goods on the market with a red rim on the basket. Her- 

 bert Dodge uses a green rim ; but I do not believe they have 

 been popularized up this way as yet so that any of you men 

 would be precluded from using various colors. 



A firm, or organization, outside of Norfolk, is painting 

 the rim of a barrel of potatoes that it is shipping through 

 and those potatoes are picked out immediately by the people 

 who come there to buy them. It means more even than the 

 labeling and stenciling on top of the barrel, attractive as 

 that may be made by labels and so forth. It vizualizes 

 something in the mind of that element, the Jew, on the mar 

 ket, who are quick in their action. It signalizes something 

 of the value there which lies behind the whole proposition. 



They know that that package will stand for dumping 

 out on the market, as Mr. Tinkham said in comparison with 

 the farmer on the Providence market a short while ago. 

 The man was irritated somewhat by the prices which Mr. 

 Tinkham was receiving for his cuciambers, — something like 

 20 or 25 percent in excess of what the Italian was able to 

 secure, and the Italian was having trouble to move his pack- 

 age, and he asked Mr. Tinkham, rather roughly, why it was. 



Mr. Tinkham went over and took up a box of his own 

 cucumbers and dumped them out. Then he said to the 

 Italian, "Now do that with yours." The Italian refused 

 to do it, but simply answered his own question. 



You say that is simple, — it is simple, and all the prob- 

 lems before us in the line of practical marketing of farm 

 and garden products are simple, but we fail to follow those 

 simple but fundamental rules. 



Now, I have suggested intimate points of personal ap- 

 plication — matters that you might apply in your own inde- 

 pendent product line; but there is something greater than 

 that which is needed. Mr. Scheuerle is going to talk to you 

 tomorrow morning on the subject of the "New England 

 Fruit Growers Exchange," an exchange which has been pro- 

 posed and which will be organized on Tuesday of next week 



