'29 



at Springfield- It is a move which will tend to unify all o! 

 the horticultural elements in this section, from the stand- 

 point of marketing products, acting pretty largely in th^:'- 

 manner of the California Fruit Growers Exchange. But it 

 is not my purpose to g© into the details of that plan. I 

 liope you will be able to hear it. It is an attempt toward 

 a solution of the problems here confronting us so that there 

 might be applied in a direct manner by the producer — 

 through an organization in which he has a direct business 

 interest — ^the grading laws and the packing laws so thai 

 standardization may take effect, so that your name, cou- 

 pled with the organization or exchange name, will go out on 

 to the market and stand for quality and stand for all that 

 goes with integrity and character to the package. 



It will further stand for an organization that will tend 

 to develop all the possible markets within the New England 

 limits, instead of trying to market your apples in Boston, 

 Worcester and Springfield, and when those three markets 

 are supplied, say that Massachusetts is glutted. You arr 

 in the most wonderful section of the United States from the 

 standpoint of marketing farm and garden and all kinds of 

 perishable produce that is to be found anywhere. 



There is no reason why such an organization cannot be 

 developed to the point of selling to the consumer the prod- 

 uct that you are growing at home so that it will give cour- 

 age and encouragement to the producer of those crops and 

 fruits that he might increase his yield and increase his 

 acreage so that he may supply this 16 or 18 percent of the 

 population ; and then we will begin the campaign of adver- 

 tising to increase consumption on the part of the public at 

 large, and we might continue on indefinitely increasing the 

 acreage of those fruits in New England. 



I am terribly enthusiastic over the possibilities that 

 there are in Massachusetts. Although I have only been in 

 this section for six or seven months, I am thoroughly con- 

 A'^erted to the possibilites that there are right here, and es- 

 pecially, in the business in which you men are engaged; a 



