4;5 



wort?" She said, "I was very much disappointed. Under 

 ordinary conditions 1 would have used a quart of sugar. With 

 that quart of juice, according to your suggestion I only used 

 a pint," and she said, "I only got two glasses of jelly." 

 "Well,' I said, "how much more were you expecting?" 

 •"Well," she said, "if I had used the whole quart of sugar I 

 would have three glasses of jelly." (Laughter.) 



Now, that poor woman was mourning over the fact that 

 she hadn't quite as much jelly out of that quart of juice, but 

 she had saved a whole pint and lost one little glass of jelly. 

 Do you get the point? She was putting her whole value on 

 the volume of juice. That was the cheap thing. The fruit 

 juice, the juice itself is always the cheapest thing in your 

 manufacture of concentrated fruit products. I think that by 

 newspaper publicity we might be able to put across a lot of 

 this too but it seems to me that the leaflet from the fruit 

 grower brings the fruit grower himself into tou.'ih directly 

 with his consumers and they might believe him more readily 

 than they Avould believe me, somebody else, some stranger. 



THE CHATEI\IAN: What are the possibilities of dem- 

 onstrations? 



PKOFESSOR CIIENOWETH: Any fruit product in 

 making, as a rule, takes considerable time, and al)out the 

 best demonstration I could think of would be chiefly to manu- 

 facture the product and pass it out to folks and let them 

 eat it; but, on the other hand, they might question you how 

 you make it. Your demonstrations should be carried on in 

 small groups, and I doubt whether you could carry on a dem- 

 onstration with a group of this size except to try and intro- 

 duce some new product. 



Now, if we had four or five gallons of raspberries that 

 had been canned in 20 per cent, syrup and it were passed 

 around to these men and we let them all sample it, I am sat- 

 isfied that every man would go home saying, "If my wife un- 

 dertakes to can raspberries in anything stronger than 20 per 

 cent, syrup this year, I am going to put my foot down nnd 

 stop it, because 20 percent is enough. 



