127 



eiissed there, in connection with standardization and pack- 

 ing. We are going to have a standard label and trade mark, 

 a mark that will go the world over, 



MR, R. H. WHITCOMB, of Amherst: Don't you antici- 

 pate some organized opposition on the part of the grain 

 dealers and fertilizer dealers whose business you are going 

 to cut out to a great extent? 



MR. SCHEUERLE: We expect opposition from the 

 shortsighted grain dealer, and perhaps some of the fertilizer 

 men. The question that comes up there is this : Is the whole 

 community to suffer for the sake of a few individuals who 

 are not rendering necessary service? If a man is rendering 

 necessary service, and is rendering it economically, he need 

 not worry at all. The many should not be sacrificed for the 

 few. It may mean readjustment, it will mean readjustment, 

 but let me tell you how it worked out in Hampden County. 



When we started our farmers exchange there, the hard- 

 ware men's association of our county started to buck us. 

 They said. "Here, you are going to sell spray material at 

 wholesale. What is going to become of our business?" 

 Westfield is a place where a lot of country towns centre in. 

 We met opposition there as elsewhere. I tried to convince 

 these hardware men that through this effort a good deal 

 more spraying would be done, that though those farmers 

 would buy spray materials at wholesale, in car lots, and per- 

 haps some of their spraying implements at wholesale, they 

 would have to supplement it, as their full barrels or whole- 

 sale quantities would not always complete their entire needs 

 and that they would make more money and would improve 

 their homes, their barns, buy automobiles, improve their 

 property, etc., but they could not see it. 



Two years later, though, we were dealing wholesale 

 with the farmers, shipping many articles out there in large 

 quantities, our hardware merchant told me, "I am selling 

 ,al)out 50 per cent, more of the very articles that you people 

 are wholesaling out hero." Why? When the Hampden 

 Comity League started, a few people were spraying, and 



