V60 



As far as the Fruit Growers' Exchange is concerned, 

 the plan is this: That every farmer pay 25 cents per acre 

 per orchard as an initiation fee, and 10 cents per acre of or- 

 chard after that as an annual due. 



Then, in the sales and purchase end, such commission 

 will be charged as will be necessary to supplement those 

 funds to operate at cost. It will have to operate at cost ac- 

 cording to the law under which it is incorporated. 



MR. MUNSON : It seems an awfully small figure. 



MR. SCIIEUERLE .- The idea being, Mr. Munson, that 

 the Fruit Growers' Exchange should take care of itself on 

 a percentage basis for tlie business transacted, so a man 

 who sells his fruit or buys the raw material through the ex- 

 change will pay his pro rata percentage for that business 

 transaction. 



MR. MUNSON: But the publicity is what I was get- 

 ting at. It will be more or less necessary to carry on a pub- 

 licity campaign. I can hardly see where your figures cover 

 that. 



MR. SCHEUERLE: That will of course, be decided 

 by the management. You might charge half of one per 

 cent, for publicity on the total gross business. 



Mr. Jenks has suggested that I tell you M^hat the peach 

 advertising campaign cost. That was done at a time which 

 you cannot always duplicate. The papers were anxious to 

 get our material because of the idea of food conservation. 

 We got, free of charge, many thousands of dollars worth of 

 publicity, and the very best kind of publicity, because it 

 came through the news columns. The public safety commit- 

 tees co-operated with the idea of conserving the food, — the 

 peaches, rather than allowing them to rot when food was 

 scarce. The total operating expense of the New England 

 Peach Growers' Association including publicity and all other 

 work directly chargeable to it, but simply to the peach grow- 

 ers themselves was about $370. But what Mr. Munson has 

 in mind is absolutely sound. 



I was told by the man who organized the Skookum ap- 



