as the distance for the round trip is 6 miles, which can be 

 covered in forty minutes, allowing for the time of unloading, 

 the cost of hauling is considerably less than it is for the 60-mile 

 trip to Boston and return. To get at an approximate figure, 

 the cost of each trip may be figured as 30 cents for running 

 expenses, and 34 cents for the driver or a total of 64 cents. 

 On an average, 10 bushels are sent on each load, making a cost 

 of 6.4 cents per bushel for hauling. 



Each grower, after consulting with the manager, puts his 

 own price on his products. As a result, the price for the same 

 grade of apples from different farms is not uniform. However, 

 this arrangement has worked very well, as the grower putting 

 up the best pack at the lowest price will far outsell his fellow 

 growers. 



The net returns on the apples sold on the stand by me was 

 $1,119.53, making a net return per bushel of $2.65. As already 

 stated, the net return per bushel on the apples sold on com- 

 mission was $3.23. The reason for this difference is that on 

 the stand the demand for my apples was largely for either 

 dropped apples or the cheaper grades of hand-picked apples, 

 thus leaving the best grades to be sold on commission. 



Next year the stand will probably increase its business many 

 times; as this was its first year many experiments had to 

 be tried, some proving profitable and others failures. One of 

 our best experiments was that of having an advertising display 

 on the main stand on Sundays and holidays. The display 

 consisted of either packed boxes or flats of fancy apples put 

 up on an incline. The display was put up early in the morning, 

 the main object being to attract the attention of the passersby. 

 On Sundays and holidays a large proportion of the automo- 

 bilists are out simply for a trip. In passing the stand in the 

 morning they would be attracted by the display, and would 

 either stop then and buy, or, what was more often the case, 

 stop on their way home in the afternoon. During the morning 

 the display was not for sale, but by the middle of the afternoon 

 it had served its purpose as an attraction and could be bought 

 in box lots. 



