When a building burns down and we have the opportunity 

 to erect a new one we should make sure that we have a good 

 foundation on the right site and that all old faults are eliminated 

 in the new structure. The same situation presents itself when- 

 ever there is a marked reduction in peach orchards, and during 

 the next few years many will have the opportunity to build 

 wisely and well. 



To my mind, peach growers may be classified into two 

 groups, those who have extensive orchards and ship in carload 

 lots to distant markets, and those who have much smaller 

 orchards and supply a more local trade. 



The appearance of the roadside market is, in my experience, 

 a modern development that means much both to the large and 

 small peach grower, and especially the latter if he takes advan- 

 tage of it. 



Hundreds of farm fruit and vegetable stands are seen in the 

 summer along prominent auto routes in the east, especially 

 those leading to shore resorts. I have seen automobile parties 

 buying Greensborough peaches from farm stands when they 

 could secure the finest southern Belle and Elberta in Atlantic 

 City, New Jersey, a noted shore resort. I have seen these 

 parties coming out into the country from the resort day after 

 day to purchase such fruit. Why do they do it? Because they 

 think they can get fresher and better fruit. Herein lies the 

 opportunity of the local grower. So long as he offers well- 

 ripened, attractive fruit at a fair price his business will prosper. 

 If he grows and offers especially fine fruit and sells with an 

 effort to please, he will need to hire a traffic "cop" to keep 

 the crowd in line. A successful roadside trade demands especial 

 attention, but it eliminates cartage, freight and commission. 

 Poor quality and indifferent handling of the fruit, or deception 

 and dishonesty in any form, w411 soon injure the roadside mar- 

 ket. One may never expect to see a passing customer again, 

 but people gather together and discuss their bargains and ex- 

 periences, and automobile parties may be easily discouraged 

 from buying while en route. 



I believe there are many favorable sites for small peach or- 

 chards in the eastern States where one ma}' develop a profit- 



