88 STATE POMOLOGICAL SOCIETY. 



THE MARKETING OF APPLES. 

 By Chas. E. Whekler, Chesterville. 



One year ago when I visited your county for the first time and 

 participated in the exercises of a Farmers' Institute in a town 

 adjoining this, I took occasion to say : "That opportunities give 

 us the privilege of accomplishing many things to enable us to gain 

 the ascendenc}' in producing articles of common use, and possessing 

 such satisfactory qualities as to meet the tastes of the cofisumer 

 which would have a tendency to increase the demand, and at the 

 same time, establish a price which would be remunerative to the 

 producer." And although the subject then under consideration was 

 different from that just announced, the same rule may be safely 

 applied. 



In studying upon this subject the mind is allowed to believe that 

 the basis for a safe and proper disposal of our fruit is found in the 

 orchard where originally labor and expense have been satisfactorily 

 applied, but through negligence and waste the product has been 

 found so unworthy at times a n< minal value only could be placed 

 upon it. A comparison has been made between some of the 

 orchards as they now exist, with a herd of choicely bred cows which 

 the owner had procured at a large outlay of money, placed upon his 

 farm which was well adapted for dairying purposes, and he 

 confidently looked forward to the time when returns would come 

 from the product of the dairy so pleasing and remunerative as to 

 cause him to cheerfully reflect upon his sagacity and wisdom in the 

 investment of his naeans. But alas! some ill tempered laborer in 

 his employ had exerted such a baneful influence over the herd as to 

 utterly destroy its value for the purposes intended. 



The reputation that may be gained in the disposal of any class of 

 goods may be illustrated in the case of a retail dealer in flour who 

 had sold a large quantity of a certain and satisfactory grade, and his 

 trade was being continuous!}' increased when the agent called upon 

 him and after shrewdly alluding to the success which had attended 

 him, offered to supply him with an indefinite amount of flour stamped 

 with the same brand that had aided in selling former lots, and which 

 had gained the confidence of the consumer, but was really of an 

 inferior quality, and yet upon the merits of previous sales of the 

 same brand a large amount of this poorer flour could be sold at the 



