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CHAPTER XIV 



MARKETS AND MARKETING 



THE marketing of high-class farm products 

 in attractive packages, to special trade — 

 is a department of agriculture that has a 

 most promising future. 



Farm marketing has been too much like other 

 farm operations — slipshod and easy going — with 

 little or no system. There has been too little 

 care as to the quality of the product. 



The demands of the market to be supplied 

 should be the first consideration. If a white po- 

 tato is the popular one — the best possible white 

 potato of the size and shape desired should be 

 grown — selecting to that type consistently each 

 year — making a product that so much excels the 

 bulk of the offerings that it always demands a 

 premium. An instance of this is the Salinas 

 Burbank on the Pacific coast and the Mt. Sopris 

 Farm or Carbondale Peachblow on the Denver 

 market and for the dining car trade. Both of these 

 are products of exceptional quality, smooth, even, 

 and good cookers, but the former is a long white 

 potato, the latter round and red. 



In the fruit trade, where selection and package 

 have been given careful consideration by up-to- 

 date growers in the western part of the United 

 States, the marketing of all grades and sizes in 

 the same package is no longer considered good 

 business. The best and most select are packed in 



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