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aEORQB W. YORK. Editor. 





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40th YEAR, 



CHICAGO, ILL, AUGUST 9, 1900, 



No, 32. 



Selling- Honey by Local Newspaper Advertising". 



BY C. DAVENPORT. 



IN ray previous article I called attention to the fact that 

 all efforts of whatever kind made to increase the sale and 

 demand for our product is advertising in some form, and 

 as before intimated, I have tried it in manj' different ways, 



and expense ; besides, it requires a certain kind of skill or 

 ability, as well as experience, to make them a success ; for 

 these reasons they are far less practicable than newspaper 

 advertisingf. 



But, my friends, this is not so simple a matter as it ap- 

 pears. Whole books have been written on the subject, and 

 shrewd, intelligent men are making' a life work of learning 

 the methods or ways in which the most returns for the 

 money expended can be secured by newspaper advertising 

 so the few words I say in the small space I am necessarily 

 allowed, can only treat the subject in a general way. 



In any locality where the demand is not what it should 

 or might be. the first thing to be determined is. Why isn't 

 the demand and consumption greater ? There may be many 



Mr. A»to)! G. Anderson and Apiary, of Pottawattamie Co., Iowa. — See page ^Oj. 



and by far the most effective way I have tried, all things 

 considered, is advertising in the local papers. There are, 

 tho, other ways in which more immediate returns, or, in 

 other words, there are quicker ways by which large quanti- 

 ties of honey can be sold, but they entail much more work 



reasons why it is not, but I can take space to mention only 

 the two which usually either singly or combined are the 

 cause. One of these is the fear of adulteration. This adul- 

 teration business has got to be one of the greatest curses 

 of modern times; it not only injures the health of millions 



