ORCHARD PLANS 117 



son when the same kind of fruit is not abundant 

 in the distant market. 



So it may happen that a fruit otherwise valu- 

 able may lack this essential marketing quality, 

 and hence must be avoided. This is the reason 

 why my Abundance plum, the first of my plum 

 products, is not so popular in California as it is 

 in the Eastern States, as it will not stand long 

 shipment as well as other varieties. To the east- 

 ern fruit grower this is not important, as he lives 

 near the market. But from the California 

 standpoint, such plums as I have produced and 

 introduced during the past twenty-five years, all 

 of which are excellent shippers, are generally 

 preferred, and are now sent to every city in the 

 Eastern States each season by the million crates, 

 where they arrive in excellent condition and 

 bring the very highest prices. 



The advantages of entering the market at a 

 particular season are illustrated by the Burbank 

 cherry, which ripens so early that it reaches the 

 eastern markets when almost no other fruit is on 

 hand. The fact that these cherries often bring 

 ten times the market price to be secured a few 

 weeks later shows the practical importance of 

 this detail. 



Another point that the prospective orchardist 

 should not overlook is the question of the color 



