178 LUTHER BURBANK 



son, one of my early introductions, fulfills these 

 conditions better than any other plum before 

 produced. But there are several among my pros- 

 pective introductions that will excel even this. 



Often one new character in a plum, prune, or 

 plumcot doubles its earning capacity. The ship- 

 ping qualities of the Wickson; the color of the 

 Santa Rosa; the flavor of the Geewhiz or Nixie; 

 the bloom of the Plumcot which enables it to be 

 placed on the market as fresh in appearance as 

 when first taken from the tree these are ex- 

 amples of characteristics that may double the 

 earning capacity of the fruit. 



Incidentally, we must not fail to note that 

 improved varieties of plums and prunes have 

 greatly enhanced the earnings of the transporta- 

 tion companies. WTiere fruit is shipped by the 

 carload, it can be handled economically by the 

 railways, and as transportation is an essential 

 link between the producer and the consumer, 

 there is no difficulty experienced by the common 

 carriers in securing an adequate price for their 

 work. 



Another minor point that might readily be 

 overlooked is that the Burbank plums increase 

 the earnings of the retail dealer, who not only 

 makes a direct profit from their sale, but so 

 beautifies his exhibit by introducing these large 



