PLUM AND PRUNE PROFITS 179 



and handsome fruits as to attract customers, and 

 thus facilitates the sale of his less attractive fruit 

 as well. 



Finally, the earnings of the Burbank plums 

 advantage the ultimate consumer. The new 

 plums can be produced so much more cheaply 

 that sooner or later this reduction in cost of 

 production will rebound to the benefit of the 

 final purchaser. He gets the fruit at half the 

 former price. The fruit itself is of greatly im- 

 proved appearance and quality, yet it costs less 

 than smaller, less attractive, and less highly 

 flavored plums formerly cost. So in the end 

 the consumer shares the profit of the Burbank 

 fruits with all the other parties concerned. 



If in conclusion I revert to the statement that 

 nobody is made financially poorer except the 

 originator of the fruit, it is only that I may add 

 that he also receives an adequate reward in the 

 knowledge that he is a benefactor of all parties 

 concerned and a detriment to none. 



If he can only pat himself on the back, while 

 others may pat themselves on the purse, perhaps 

 his satisfaction after all is not less than theirs. 



