men, naturalists, conservationists and professions and industries which touch upon 

 Lands and Forests administration. 



News of more than normal urgency is carried by spot press releases which go 

 directly to important news outlets. 



CORRESPONDENCE 



During the past fiscal year, the Section returned 33,000 answers by mail to 

 persons requesting information on such subjects as hunting and fishing regulations, 

 camping facilities, tourist accommodations, summer cottage properties, conserva- 

 tion, and the purchase and planting of forest tree seedlings. Many requests came 

 from students and teachers who asked for information of a scientific nature. 



In addition, the Section answered numerous requests for information in person 

 and over the telephone. 



PHOTOGRAPHS 



The Section loaned approximately 9,200 black-and-white prints to news- 

 papers and magazines during the past fiscal year; it also loaned cuts to publishers 

 and transparencies to lecturers. 



The Section operates a darkroom and a photograph library which contains 

 approximately 29,000 negatives and 3,800 colour transparencies. Standard 8" x 

 10" prints are supplied immediately or at short notice. Sets of slides or prints are 

 supplied to illustrate lectures on fish, trees and shrubs. 



APPEALS 



Special appeals are prepared for news media to enlist public support of Lands 

 and Forests programmes, principally in forest fire prevention and hunter safety. 



Special material is prepared and distributed to schools with the approval of 

 the Department of Education. 



During the past fiscal year, 161 advertisements were placed in 107 news- 

 papers to call for tenders on timber cutting, etc. 



NEW QUARTERLIES 



In the fall of 1964, the Section began publication of "Conservation Spots" and 

 "Conservation Copy" to increase the volume of conservation and safety messages 

 reaching the public. Both releases are issued quarterly, in advance of the seasons, 

 in news release format. 



Conservation Spots carries usable announcements to radio and television sta- 

 tions and selected broadcasters in Ontario. 



Conservation Copy delivers usable filler items to outdoor writers and Ontario 

 newspapers and magazines. 



EDITORIAL SERVICE 



The concentration of conservation messages is increased by services performed 

 for outside agencies. Articles are written on request for outside writers and com- 

 mentators. Speech material is sometimes prepared for Department personnel who 

 are invited to address meetings of sports clubs, conservation groups and service 

 organizations. 



LIBRARY 



The Section's reference library contains copies of all Lands and Forests pub- 



184 



