June, 1922 



SCIENTIFIC AGRICULTURE 



347 



TUESDAY, JUNE 27th. 

 9.00 A. M. The Bureau of Records. 



During the past year, this Bureau has been 

 established in the office of the General 

 Secretary. It contains a record of the 

 academic standing, professional experience 

 and general qualifications of a large major- 

 ity of the members. It can be made a dis- 

 tinct service to the members and to agencies 

 which employ trained men. Before develop- 

 ments are undertaken, it is considered that 

 further discussion of the operating policies 

 of the Bureau is necessary. 



9.45 A. M. Scientific Ag-riculture. Its Ed- 

 itorial Policy. 

 An understanding should be reached as to 

 the editorial policy which should be adopted 

 for the official organ of the Society: whether 

 it should publish only articles which are 

 strictly technical, whether it should contain 

 a technical section, whether it should publish 

 both technical and popular articles, whether 

 special supplements devoted to research 

 should be published, etc., etc. It has been 

 difficult to adopt any definite policy in the 

 past and this is the first opportunity, since 

 the Society took over the magazine, of dis- 

 cussing a very important question. 



10.45 A. M. Scientific Agriculture. Its Ad- 

 vertising Policy. 



Under Society ownership, a restrictive or 

 selective advertising policy has been adopted. 

 The advertising pages of the magazine have 

 published no announcement which had not 

 been approved by qualified members and 

 which could not be safely endorsed by the 

 Society. The value of that policy is not yet 

 fully appreciated by the members or by the 

 advertisers. The benefit to the advertiser is 

 an indirect one, but unquestionably it is an 

 important one. Advertisements should be 

 written for the professional workers and not 

 solely for the farmers. The farmers, or con- 

 sumers, are reached in many cases by the 

 trained agriculturists, and these trained men 

 need a reliable guide to reputable firms and 

 products. That is what the advertising pages 

 of Scientific Agriculture aim to supply, but 

 their full value to the advertiser will not be 

 obtained until the members appreciate the 

 support they are receiving from the ad- 

 vertiser and the service which they can give. 



Representatives from the manufacturers 

 and from advertising agencies are being in- 

 vited to attend this session. 



12.00 noon. Group Photograph. 



WEDNESDAY, JUNE 28th. 



9.00 A. M. Reports of Convention Com- 

 mittees 



9.30 A. M. Fellowships and Honorary 

 Memberships. 



On the recommendation of the Dominion 

 Executive Committee, and with the approval 

 of the Convention, certain members will be 

 granted Fellowships in the Society, and cer- 

 tain non-members will be given honorary 

 membership. 

 9.45 A. M. Place for 1923 Convention. 



Under the present Constitution the An- 

 nual Convention is held alternately in east- 

 ern and western Canada. The 1923 Con- 

 vention should therefore be held in the West. 



10.00 A. M. Report of Auditors. 

 10.15 A. M. New Business. 



An apportunity will be here provided for 



HON. J. E. CARON 



Minister of Agriculture for Quebec 



Who will address the Convention on June 27th. 



