not prepared to pay prices for average to poor quality from which ranchers 

 raising this calibre, could make a profit. 



As of July 1st., i960, Canada Mink Breeders lavinched their own pro- 

 gramme of advertising and marketing members* pelts Independently of E^©A. 

 The agreement with EMBA expired June 30th and It had been mutually agreed 

 previously, not to renew It. CMB has registered as a trademark the name 

 "Canada Majestic Mink" under which members' pelts will be advertised and 

 sold. 



A comprehensive campaign was undertsiken to annoimce the separation 

 from EMBA and the Independence of CMB to the Pur Trade, both In Canada and 

 the United States and In the European fur centres. The announcements were 

 made for the most part at Trade Fairs and Fashion Shows, held In co-operation 

 with the Canadian Embassy In the various countries. 



High standards of quality have been established and all members' 

 pelts are to be graded to ensure that only pelts which meet these stan- 

 dards of quality, will be eligible for the CMB stamp and. label and may be 

 sold under the trademark name at CMB Exclusive Sales, or CMB Sales. 



The Ontario Fur Breeders' Association which forms a large and In- 

 fluential segment of Canada Mink Breeders, can be Justly proud of the Im- 

 portant contribution It made to the national organization In formulating 

 and launching the present programme. 



There were 14 reported cases of distemper on ranches during the year. 

 The losses for the most part were small, with the exception of one case 

 where a 24.2^ loss was sustained. Preventative vaccination against dis- 

 temper, virus enteritis and botulism Is undertaken by an Increasing number 

 of ranchers, which holds the Incident of disease down. The use of Dlethyl- 

 stllbestrol In production of poultry, parts of which are used as mink feeds, 

 has been withdrawn by the Federal Government. Deaths and losses of produc- 

 tion due to the effects of this drug, should henceforth be eliminated. 



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