CONSERVATION INFORMATION SECTION 



The Section is responsible for the dissemination of information oonoerning 

 department operations and the conservation of the great renewable, natiiral 

 resources under Lands and Forests administration. As detailed below, the 

 Section works through many media to make its appeal to the public as effective 

 suid comprehensive as possible. 



NEWS ■:---:.^, :U^t'^^ ,.-:>^^p-'l ■ ,:-...■ . ■ _:.,v>,-:. . 



The Department's news release is mailed every week to all daily and 

 weekly newspapers and all radio and television stations and all wire services 

 in Ontario. Its total circulation of 1,850 includes outdoor writers, class 

 magazines, house organs, sportd clubs, conservation groups and hunters' and 



anglers' associations. 



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Written in news style by Section staff, the weekly release is easily 

 adapted and frequently used by outside agencies. The use of its material by 

 outdoor writers and editors in the United States makes an important contribut- 

 ion to the province's tourist trade. In all areas, it^ distribution of 

 regulations and informed opinion reaches the public through local papers and 

 broadcasting stations. 



The release also catches the editorial eye with a listing of coming 

 conventions and other events of interest to anglers, hunters, campers, 

 naturalists, conservationists, and professions and Industries concerned with 

 Lands and Forests operations. 



News of more than normal urgency is given immediate public notice by 

 spot press releases which go directly to important news outlets. 



PHOTOGRAPHS _ . /,,,,,,. 



The Section operates a darkroom and maintains a photoi^aph library 

 which contains approximately 15,000 black-and-white 8" x 10" photographs , 

 2,000 colour (35mm) transparencies, 200 ektachrome (4" x 5") transparencies, 

 euid a stock of half-tone and line cuts used in Department publications* 



During the past fiscal year, the photograph Xibrary loaned approximately 



100 cuts to publishers; 200 colour transparencies for lectures and displays 



and 9,000 photographs to schools and publishers of newspapers and magazines* 



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