ADVERTISING 



The Department's conservation progranmies are supported by display 

 advertisements prepared and placed by the Section In newspapers, 

 sports magazines and programmes, nature periodicals and trade papers of fish- 

 ery and forest industries. During the fiscal year the Section placed two 

 newspaper series and forty-seven separate advertisements mainly devoted to 

 the prevention of forest fires. 



During the same period, the Section placed a total of fifty administrat- 

 ive advertisements in thirty-foiir newspapers to call for tenders for timber 

 cuttings and other purposes. 



ARTICLES 



Articles are written on request for newspapers and magazines when the 

 subject is related to some aspect of Department operations. Illustrative 

 photographs are usually supplied to attract reader interest. 



Department personnel are often invited to address sports clubs, 

 conservation groups and service organizations at meetings and banquets. A 

 number of these addresses are prepared by Section staff. 



The Section also prepares background information for outside writers, 

 publishers and broadcasters. This supply of material to outside agencies 

 greatly increases the concentration of conservation messages. 



CORRESPONDENCE 



Letters and postcards arrive daily from various parts of Canada, United 

 States and other countries asking for information on angling or hunting 

 regulations, tourist accommodations, and camping facilities, summer cottage 

 properties, forest tree seedlings for planting, etc. Students emd teachers at 

 schools and universities apply for information of a scientific nature. 



During the fiscsG. year. Section staff returned 29,200 answers by mail, 

 an increase of 3,200 over the previous year. This total does not include the 

 numerous requests for information answered over the telephone. 



LIBRARY 



The Section's reference library contains copies of all Department 

 literature and various books and publications, including early reports and 

 legislative Journals dating from 1856. 



