HOW TO SELL DOGS 



There are approximately 45,000 breeders of dogs in the United States 

 and 5,000 in Canada. Practically all of these persons sell dogs. Many of 

 them depend upon the income from the sale of dogs for the necessary 

 additional funds with which to pay their own living expenses. Some use 

 this income for extra spending money. A number depend upon this in- 

 come to defray their entire living expenditures. Others breed and sell dogs to de- 

 fray various costs, such as sending a son or daughter thru college, buying 

 furnishings for the home, and so forth. 



Whether one breeds dogs for hobby or for commercial values, it is well 

 that the sale of dogs be conducted in a businesslike way and on the basis of 

 correct sales psychology. 



A— WHAT ARE ESSENTIALS OF SELLING? 



The individual kennel conducts 

 its selling activities efficiently on the 

 basis of the fallowing require- 

 ments : 



1. First, dogs which are not to be 

 retained for breeding or show, are 

 sold as soon as possible. These 

 dogs known as pet and companion 

 stock become profit-eaters inas- 

 much as a 5 months' old puppy 

 fetches no higher price than a 3 

 months' puppy. 



2. Sales are made at a proper 

 level of prices, neither too high nor 

 too low. 



3. Customers are satisfied because 

 dogs are represented truthfully. 



correct papers are furnished 

 promptly, and sound healthy dogs 

 worth the sales price have been pur- 

 chased by them. 



Making "Easy Money'* 

 Today the dog is exceedingly pop- 

 ular and every day is the dog's day. 

 This popularity is based mostly up- 

 on the progress of pedigreed dog 

 breeding; mongrels can be had for 

 the asking, as will always be true. 

 An active market has been created 

 for the sale of the dog as com- 

 panion and useful aid. Consequent- 

 ly, many persons enter the field of 

 dog breeding believing that it offers 

 quick and easy money. 



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