HOW TO SELL DOGS— 10 



A kennel located on the highway- 

 will need to adopt these tactics in 

 selfdefense as particularly on Sun- 

 days and holidays, one hardly finds 

 time enuf even to feed the dogs. 



Also, if there is another kennel 

 nearby where distemper or other 

 disease is known to exist, inquire 

 whether the caller has visited there. 

 If so, he should not be allowed to 

 handle the dogs. 



Kennel Office Desirable 



Every kennel should have an of- 

 fice or at least a room where pros- 

 pects and visitors can be held for 

 the time. It is not good policy to 

 rush the visitors directly into the 

 kennel. It can be done, of course, 

 hurriedly and then the prospect 

 brought into the kennel office for 

 the sales effort. 



Show Only One Dog at a Time 



If the sale is to be one merely of 

 a pet, bring out one dog at a time 

 to the office and let the prospect 

 decide. We suggest that the better 



dogs at the higher prices be brot out 

 first, for, from a psychological 

 standpoint, the prospect will not be 

 satisfied with a later dog of poor 

 appearance and will come back to 

 the higher-priced dog. 



Make your statements carefully 

 concerning the type and health of 

 the dog and the extent of your guar- 

 antee against later sickness or 

 death. Have the buyer examine the 

 dog carefully so that there can be 

 no complaint of misrepresentation 

 later. 



Obtain Buyer Information 



If the sale has been agreed upon, 

 groom the dog and deliver at once 

 to the buyer, along with all papers, 

 if the purchase price is cash paid. 



If the buyer offers a check in pay- 

 ment, note the license number of the 

 automobile, if he has come in an 

 automobile. Also obtain the address, 

 where employed, and other details. 

 If a check is presented, it might be 

 well to state that the papers will be 

 mailed within four or five days. 



F— ADDITIONAL SALES SERVICES 



We already have mentioned under 

 the making of a sale thru corre- 

 spondence, certain services which 

 the seller may offer. 



Inoculation Certificates 



If the seller inoculates all dogs 

 against distemper, this is an added 

 inducement for the buyer to pur- 

 chase. The tag or certificate of 

 inoculation should be given to the 

 buyer. In our opinion, every dog 

 should be sold already inoculated 

 against distemper. 

 ^ A number of kennels make a prac- 

 tice of giving a veterinarian's cer- 

 tificate with each dog. We our- 

 selves think this good practice. Of 

 course, where the dog is purchased 

 in the kennel and taken away at 

 once, there is not the necessity of 

 such certificate nor its availability. 



The cost of examination and inoc- 

 ulation should be included in the 

 price of the dog. 



Guarantees concerning Health 



There is the additional question 

 of the guarantees which the seller 

 gives to the buyer. We are not now 



speaking of sales on approval. 

 Either the seller of a dog should 

 make a definite guarantee of health 

 and of replacement of the dog at 

 the time of sale or state specifically 

 that there will be no refunds, claims 

 or returns considered — that the dog 

 is taken as is. 



Replacing a Dog 



To guarantee the health of a pup- 

 py is uncertain prophecy for by im- 

 proper feeding, a puppy under a new 

 owner's care can become seriously 

 ill within forty-eight hours. How- 

 ever, even tho a veterinarian's cer- 

 tificate and an inoculation certifi- 

 cate are given, as a matter of sales 

 policy we would agree to replace 

 any dog which died, except from 

 accident, within ten days after re- 

 ceipt by the buyer. 



The choice of the second dog 

 would be at the seller's discretion 

 and shipment when a suitable dog is 

 available. Express charges on the 

 second dog should be paid by the 

 purchaser. 



