11— HOW TO SELL DOGS 



Accessories with the Sale 



Unless the dog is sold at a low 

 price, it is excellent sales policy to 

 give a durable collar and lead with 

 the dog. 



When a dog is to be shipped, 

 many things are to be taken into 

 consideration and these are set forth 

 in the author's Handy Dog Book- 

 let "How to Ship Dogs." 

 Ribbons and Cups 



Unless a definite agreement is had 

 in advance, the sale of a dog does 

 not legally carry with it the right 

 to the ribbons and cups which the 

 dog has won. Usually the seller is 

 willing to give these with the dog 

 but there is no legal obligation to 

 do so. 



Furnishing of Papers 



For every dog sold there should 

 be given the signed three-generation 

 pedigree "certificate, properly pre- 



pared registration application in- 

 cluding the litter registration num- 

 ber, and any certificate of health. 



When a dog is sold as eligible to 

 registration, it is implied that these 

 papers will be furnished and the 

 buyer has a legal right to demand 

 them. No extra charge should be 

 made for these papers and any ef- 

 fort to collect extra money before 

 the papers are supplied, borders 

 upon dishonesty. 



H the dog is not to be registered 

 or bred, the buyer should sign a 

 written statement to this effect. 

 Records should be Well Kept 



The well-managed kennel will 

 keep its records in good condition 

 for ready reference. A 3 x 5 card 

 or other entry should record the 

 name and address of the buyer 

 along with other information on the 

 sale. 



G— SALES ON INSTALLMENT PAYMENTS 



A great number of dog sales are 

 made by correspondence and at a 

 distance. It is surprising that the 

 number of fraud cases is extremely 

 small. Perhaps in no other field of 

 business transaction are honesty, 

 fairness and sportsmanship so man- 

 ifest. The dog faker and the dis- 

 honest dog dealer are in the very 

 small minority. 



Most dog sales are made on the 

 basis of full cash payment in ad- 

 vance. Recently the method of 

 payment in installments has re- 

 ceived attention. Some opposition 

 exists against this method of pay- 

 ment. It is in trend with the times. 

 Installment or partial payments are 

 offered in almost every line of mer- 

 chandising on sales as low as five 

 dollars total. 



In our opinion, there should be a 

 wider use of this method of pay- 

 ment. It can be employed to advan- 

 tage on dogs selling at a price of 

 $50 or higher. The sale should not 

 be made indiscriminately. The sell- 

 er should ascertain the liability of 

 the buyer, his employment, whether 

 or not he owns an automobile or 



other property, where he transacts 

 his banking, and other pertinent de- 

 tails. 



There are a number of legal con- 

 siderations involved in time pay- 

 ment contracts such as when the 

 title passes, the mortgage on the 

 dog, who pays the license fee, and 

 the like. All these are covered in 

 time payment contract blanks, 

 which are available from most dog 

 magazines. 



Will Sell More and Better Dogs 



Payment of at least one-third as a 

 down payment should be required. 



Time payments will bring more 

 sales, particularly of the better- 

 grade dogs. When a good dog can 

 be purchased on time payments, the 

 prospect is less likely to buy a low- 

 priced dog. 



Many persons like to own a pedi- 

 greed dog but cannot make the en- 

 tire payment at one time. They 

 live on a narrow margin of ready 

 funds and the amount of available 

 cash at any one time is small. 



There are many demands upon 

 the family for its income. Where 

 the sum of fifty dollars or more 



