land of the big red apple," which has attracted the eye of the 

 public and been a great advertisement for their products. 

 Granting them their due, it is time we met them with one of 

 our own, for ours is truly " the land of the good red apple," 

 though it is not necessary for an apple to be red to be good. 

 Educate the public to please their appetites rather than their 

 eyes, all the while striving for color and finish. Compare 

 our JSTew-England grown Gravensteins, Mcintosh, Palmer 

 Greening, Wagner, ISTorthern Spy, yes, even our Baldwin and 

 Greening, with their Ben Davis, Jonathan, Spitzenburg, 

 Winesap and Newton. The flavor of the home-grown product 

 is without question superior, and this the consuming public 

 should know. It may take time and money, but a campaign 

 of education on this point is worth a great many dollars to 

 Xew England. 



J^The eastern markets offer a good chance for disposing of 

 the poor grades of fruit which in the west are practically 

 waste. Perhaps I should not emphasize this too strongly, as 

 our aim should be to grow as few culls as possible ; however, 

 there is a legitimate use to which our poorer grades of apples 

 may be put in supplying the mill townis and poorer classes of 

 people, who otherwise would never have any fruit at all. 



From a fruit-growing point of view, then, we have the most 

 important factors for success in our favor. We can buy our 

 land at a reasonable figure ; we are so near the best markets 

 that we can ship our fruit at low expense and sell it at maxi- 

 mum prices; the apples grown here are of a better quality 

 than those of the west. It only remains for us to take advan- 

 tage of our strategic location to command not only our own 

 but reach out for the world's markets. At present the west 

 holds the commanding position, the choicest grades of fruit. 

 Why ? Simply because it is in it on a business basis, is better 

 organized and realizes the necessity of attending to ever}^ 

 detail in the most exacting manner. 



The iSTew England fruit shows have done much to 

 stimulate interest and point the way we must follow. The 

 high standard set by the last exposition, in particular, must 

 be the basis, not only for show purposes but for the strictly 

 commercial method of grading and packing. 



