3o6 THE CONNECTICUT POMOLOGICAL SOCIETY 



A Report on Co-operation. 



Being the Report of a Special Committee Made to a 



Conference of New England Fruit Growers, 



at Worcester, Mass., March, 1912. 



If I correctly understand the duty of this committee, it 

 was intended that we should investigate and report upon the 

 advisability of co-operative selling of the products of New 

 England orchards. 



Some of the advantages of such selling that have come 

 to our attention in studying the subject are as follows: 



First, By advertising, to encourage the use of fruit and 

 educate the public regarding its value as a staple article of 

 diet, and so increase consumption to keep pace with in- 

 creased production. 



Second, By advertising, to acquaint the public with the 

 superior quality of New England-grown fruit, and thus hold 

 our own markets against the much-vaunted products of the 

 West. 



Third, To satisfy this stimulated demand with uniform 

 packages of standard grades of quality, that the market can 

 depend upon to be as represented. 



Fourth, To more evenly distribute the fruit, so that all 

 markets would be supplied at all times and yet all glutts 

 avoided. 



Fifth, Properly worked, this should be to the advantage 

 of the consumer as well as to the producer. It would prevent 

 wastes, give better goods of guaranteed quality, and by re- 

 ducing the cost of distribution, should lower the cost to the 

 consumer without reducing the profits of the producer. This 

 should increase consumption to the advantage of all. 



Some of the requirements fur the successful working out 

 of the plan are : 



