FISHING TACKLE 

 bearing the name of 



WILLIAM MILLS & SON 



has been the standard of comparison for over 85 years, and is to-day* unap- 

 proacbed by any goods at any price. 



BRAND 



Fishing Tackle bearing the Monarch Brand is second only to tackle bearing 

 our name. It is equal in quality to that sold as best by other houses, and price* on 

 Brand arc much lower. 



COMPANY 



The Mftjxhattan Company line of fishing tackle comprises a full assortment 

 , Reels, Lines, Leaders, Flies, Fly Books, Bait Pails, etc., is 



MODERATE UH PRICE, GOOD SERVICEABLE QUALITY. 



Insist on getting Pishing Tackle with these trade marks. They have 75 yetw 

 manufacturing experience behind them. 



WILLIAM MILLS & SON, 21 Park Place, New York 



it 



