92 NEW YORK ZOOLOGICAL SOCIETY 



several seasons was continued, and while we were not thor- 

 oughly satisfied with the service given, the net results showed 

 a considerable gain over last year. 



Guide Book. — The advance in the price of the Guide Book 

 made late last year did not restrict its sale in the least. A great 

 effort was made at that time to hold the price as low as thirty 

 cents, but by the middle of the year it was apparent that a new 

 issue would be needed by September, and prices for a new edi- 

 tion were secured. It was found to be impossible to repro- 

 duce the book to sell at thirty cents without a great sacrifice in 

 paper and binding. 



We were unwilling to sacrifice the quality, so we were 

 obliged to make the price on the new edition forty cents. The 

 printers' strike came on while the edition was on the press, 

 delaying it greatly. As a result we were without guides for 

 about two months. 



Souvefiir Books, Postals and Miscellayieous Puhlications. — 

 The sale of souvenir books was very much heavier than in any 

 previous year. There was a very large stock of the last edition 

 of this publication on hand at the beginning of the year, as it 

 had been a slow seller for several seasons. A special effort was 

 made to reduce the stock, and vv^ith excellent results, particu- 

 larly toward the last of the year, when the supply of Guide 

 Books was getting low and they had to be held back in the hope 

 that it would be possible to make them last until the new edition 

 was ready. 



The souvenir post cards sold unusually well throughout 

 the season. By the close of the year the supply was very low, 

 and the matter of a new issue was taken up. The only way 

 to avoid advancing the price per set was by reducing the num- 

 ber of cards and increasing the edition. It was decided to cut 

 out some of the less attractive subjects, reducing the sets to 

 twenty-one cards each and order a thirty-thousand issue, mak- 

 ing nearly two million cards. An order was placed accordingly, 

 for delivery early in 1920. 



Very satisfactory increases were shown in the sales of 

 our other miscellaneous publications. "Animals in Art Stamps" 

 and "Wild Animal Stamp Primer," both of which are particu- 

 larly popular with children. 



