154 MARKETING AND THE MIDDLEMAN 



4. Distinguish between temporary makeshifts and fundamental reforms. 



5 . Explain in detail the functions of the so-called ' ' Field Agents in Marketing . ' ' 



6. What is the National Association of State Marketing Officials? 



7. Explain at length the functions and methods of the United States Bureau 



of Markets. 



8. Show the success and the limitations of Parcel Post marketing. 



9. Cite facts showing the costs of the middleman, i.e., the so-called " middle- 



man's toll," in the following: wheat and flour; meat; butter; eggs; 

 potatoes; tobacco; citrus fruits; California peaches, raisins, and almonds. 



10. Show in detail the risks in price fluctuations, citing examples. 



11. Show risks from perishability. 



12. Show the economic functions of a middleman. 



13. Cite the experience of the Growers and Shippers Exchange of Rochester, 



N. Y., and show what principle it illustrates. 



14. What is the probable solution of the "middleman problem"? Will the 



consumer demand more or fewer services from the middleman, as time 

 goes on? 



15. Cite Nystrom's views on retailing. 



16. State briefly the outstanding facts on the Winnipeg Conference of whole- 



salers, retailers, and bankers. 



17. Cite the marketing costs involved in securing market information by 



farmers' organizations, and justify this expenditure. 



18. What marketing principles are illustrated by the distribution methods 



of the Ford Motor Company? 



19. Does the farmer's use of the auctioneer illustrate any principle in marketing? 



20. When, if ever, will the middleman disappear? 



21. What should be the future line of growth in market reform? Explain 



the present and probable future field of the collective bargain. 



22. Comment on the Mail Order House question ; Butter Marketing at Grand 



Rapids; California Almond Growers' Brokerage problem. 



QUESTIONS SUGGESTED BY THE TEXT 



1. To what extent should the State give aid to farmers in marketing their 



products? 



2. To what extent should combines among farmers be legalized? 



3. How should the selling price of farm products be determined and by whom? 



4. Formulate an ideal system of storage, transportation, and credit for farm 



products. 



REFERENCES 



1. BROWN, BLISS S.: "Modern Fruit Marketing." New York, 1916. 



2. FILLEY, H. C.: "From Cardoor to Consumer," Circular No. 5, Ne- 

 braska Agricultural Experiment Station, January 1, 1918. 



3. FITTS, EDWARD B.: "Marketing Hogs in Oregon." Extension Bulletin 

 No. 214, Oregon Agricultural College, August, 1917. 



4. WELD, L. D. H.: "The Marketing of Farm Products." New York, 

 1916. 



5. HOLMES, GEORGE K.: "Systems of Marketing Farm Products and 

 Demand for Such Products at Trade Centers." Report No. 98, United States 

 Department of Agriculture. Washington, January, 1913. Contains accounts 

 of all principal cooperative associations in the United States in 1913. 



6. ADAMS, A. B.: "Marketing Perishable Farm Products," Columbia 

 University studies, Vol. 72, No. 3, 1916. 



7. KERR, W. H., AND WELD, L. D. H.: "Prices of Wheat to Producers 

 in Kansas," etc. 63 Cong. 3 Sess., House Doc. 1271, Washington, 1914. 



8. HUEBNER, GROVER: "Agricultural Commerce, "New York, 1915. 



