IN SELLING 169 



three very important differences in the environment of coopera- 

 tion: (1) In Europe farmers live by the graves of their ancestors, 

 while in the United States many neighbors come and go with each 

 passing year; (2) In Europe a cooperative community enjoys 

 unity of race, religion and language, whereas the average American 

 community has not unity of race, language, or religion; (3) Dire 



FIG. 31. Eastern Shore of Virginia Produce Exchange, Onley, Virginia. 



necessity among the peasants of Europe have driven them into 

 cooperation, while in America waste and exploitation of natural 

 resources still prevail in most agricultural communities. It is 

 fair to state, however, that cooperation is a success in the following 

 six broad fields: 



(1) Production. In this field cooperation has registered con- 

 spicuous success in the cooperative creameries and cheese factories 

 in Wisconsin, Minnesota, and other sections. In livestock breed- 

 ing too, the success has been very gratifying. 



(2) In Selling. The marketing of citrus fruits and strawberries 

 has already been named. Another conspicuous success in this 



