APPENDIX 283 



tion will be to raise the standard of those agricultural papers that 

 are not serving their community until they approach the high 

 type of service rendered by the best class of farm papers. 



QUESTIONS ON THE TEXT 



1. How many agricultural papers are published in the United States ? 



2. How many of these have over 100,000 circulation? How many over 



500,000 ? How many over 1,000,000 ? 



3. Discuss the differentiation of the agricultural press. 



4. Discuss the point of view of our agricultural press. Cite a case of the 



opposite view. 



5. Describe the best type of farm paper. 



6. Describe the worst type of farm paper. 



7. Describe and illustrate some outstanding, individual types. 



8. Show to what extent the specialized farm paper has been developed. 



9. Comment on the country weeklies. 



10. Show the relation of the agricultural press to scientific farming. 



11. What is the Agricultural Publishers Association? 



12. Arrange in proper rank a list of the States having the largest number of 



agricultural papers. 



QUESTIONS SUGGESTED BY THE TEXT 



1. Secure copies of farm papers of different classes, and compare them as to 



their relative merits. Include in this study the following points: edi- 

 torial policy; amount and character of advertising; amount of original 

 matter and amount of reprint; appearance of paper; departments; 

 moral tone. 



2. Make a similar study of some representative country weeklies. 



REFERENCES 



1. Advertising and Selling Magazine, 95 Madison Ave., New York City. 

 Publishes an annual directory of farm papers. 



2. TUCKER, GILBERT M.: "American Agricultural Periodicals." An 

 Historical Sketch. Privately printed. Albany, New York, 1909. 



APPENDIX 



The Agricultural Press of the United States. The following is a partial 

 list of farm papers of 100,000 circulation and over, for the year 1916. 



1. 1,000,000 circulation and over. 



Pennsylvania. Farm Journal, 1,085,000, Philadelphia. 



2. 500,000 to 1,000,000. 



Iowa. Successful Farming, 788,000, Des Moines. 

 Kansas. Missouri Valley Weekly, 501,000, Topeka. 

 Kansas. Household, 777,000, Topeka. 

 Massachusetts. Farm and Home, 686,000, Springfield. 

 Minnesota. Farmers Wife, 757,000, St. Paul. 

 Ohio. Farm and Fireside, 631,000, Springfield. 



3. 300,000 to 500,000. 



Illinois. American Fruit Grower, 300,000, Chicago. 



Illinois. Better Farming, 324,000, Chicago. 



Indiana. Farm Life, 405,000, Spencer. 



Minnesota. Rural Weekly, 309,000, St. Paul. 



Missouri. Kansas City Weekly Star, 350,000, Kansas City. 



Ohio. Farm News, 387,000, Springfield. 



Pennsylvania. Country Gentleman, 324,000, Philadelphia. 



4. 100,000 to 300,000. 



Alabama. Progressive Farmer, 206,000, Birmingham. 

 Colorado. Great Divide, 104,000, Denver. 

 Georgia. Southern Ruralist, 272,000, Atlanta. 

 Illinois. American Farming, 200,000, Chicago. 

 Illinois. Orange Judd Farmer, 153,000, Chicago. 



