284 THE AGRICULTURAL PRESS 



Illinois. Prairie Farmer, 104,000, Chicago. 



Illinois. Farming Business, 103,000, Chicago. 



Illinois. Farmer's Review, 105,000, Chicago. 



Illinois. The Breeder's Gazette, 100,000, Chicago. 



Indiana. Up-to-date Farming, 191,000, Indianapolis. 



Iowa. Kimball's Dairy Farmer, 184,000, Waterloo. 



Iowa. Iowa Homestead, 156,000, Des Moines. 



Iowa. Wallace's Farmer, 100,000, Des Moines. 



Kansas. Farmer's Mail and Breeze, 112,000, Topeka. 



Kansas. Capper's Weekly, 257,000, Topeka. 



Kentucky. Inland Farmer, 129,000, Louisville. 



Michigan. Gleaner and Business Farmer, 101,000, Detroit. 



Minnesota. Farm, Stock and Home, 138,000, Minneapolis. 



Minnesota. Farmer's Dispatch, 104,000, Minneapolis. 



Minnesota. Northwest Farmstead, 112,000, Minneapolis. 



Minnesota. American Home Weekly, 269,000, St. Paul. 



Minnesota. The Farmer, 142,000, St. Paul. 



Missouri. Farmer and Stockman, 107,000, Kansas City. 



Missouri. Missouri and Kansas Farmer, 112,000, Kansas City. 



Missouri. Journal of Agriculture, 154,000, St. Louis. 



Missouri. National Farmer and Stock Grower, 150,000, St. Louis. 



Missouri. Kansas City Weekly Journal, 261,000, Kansas City. 



Nebraska. Nebraska Farm Journal, 103,000, Omaha. 



Nebraska. Twentieth Century Farmer, 111,000, Omaha. 



New York. American Agriculturist, 131,000, New York. 



New York. Rural New-Yorker, 172,000, New York. 



Ohio. Ohio Farmer, 136,000, Cleveland. 



Oklahoma. Oklahoma Farmer and Stockman, 113,000, Oklahoma City. 



Pennsylvania. National Stockman and Farmer, 140,000, Pittsburgh. 



South Dakota. Dakota Farmer, 100,000, Aberdeen. 



Tennessee. Southern Agriculturist, 153,000, Nashville. 



Wisconsin. Hoard's Dairyman, 100,000, Ft. Atkinson. 



Reliable Advertising Only. Group of six farm papers printing following 

 guarantee: "We positively guarantee that each advertiser in this issue is 

 reliable. We agree to refund to any subscriber the purchase price of any 

 article advertised herein if found to be not as advertised." 



Farm and Home, Springfield, Mass., and Chicago, 111. 



Northwest Farmstead, Minneapolis, Minn. 



Orange Judd Farmer, Chicago, 111. 



American Agriculturist, New York City. 



New England Homestead, Springfield, Mass. 



Dakota Farmer, Aberdeen, S. D. 



Two Policies in Editing a Farm Paper. (1) Give the farmers what they 

 want; (2) Give the farmers what they need. 



Farm papers roughly fall into two groups, as classified in the above heading. 

 As illustrating group No. 1 " giving the farmers what they want" the fol- 

 lowing quotation may be given from an editorial in the June 1, 1919, issue of a 

 prominent farm journal: 



"In short, my idea (of editorial policy) is to find what the farmers want and then help 

 them get it. I regard (name of paper) as being in the position of an attorney for the farmers 

 and that all public questions should be considered from the standpoint of the farmers, and 

 every effort made to have them answered, so that the best interests, both economic and social, 

 of the farmers shall be served." 



A different view is expressed in the following quotation from a successful 

 editor: 



"Just what is a farm paper? Judging from the letters received at the editor's desk, it 

 ranges all the way from a class sheet that praises everybody connected directly with farming 

 and damns everybody else, to a paper that gathers its ideas and ideals with the scissors and 

 assembles them with the paste pot. Now our idea of a farm paper has been in process of 

 growth some thirty odd years, and is still growing. It cannot all be expressed in a paragraph, 

 but here is one point to consider. The farm paper that is of real service to the farmer is 

 one that seeks at all times to find the facts and tell the truth. In order to serve its farmer 

 readers well it must have more than a class vision. It must deal directly and fairly with 

 those problems that relate to the well being of farming and not of farming alone, but of 

 State and national life as well. We cannot get away from our neighbors, and our neighbors 

 constitute all the rest of the folks in the country. We cannot do without them any more 

 than they can do without us. Tolerance and charity and good-will are essential elements 

 of growing successful farm management because good-will and charity and tolerance make 

 for neighborhood and national life and happiness." Hugh J. Hughes. 



