384 



THE IRRIGATION AGE. 



DIAMOND/ 



ON CREDIT 



IN THIS GAME OF 

 HEARTS DIAMONDS 

 WIN 



Dear to the Heart 



of every "Daughter of Eve" are the scintillating hues of liquid 

 fire hidden in the depths of a Diamond. Whether as an emblem 

 of plighted troth, or as a Christmas anniversary or birthday gift 

 to wife, sweetheart, mother, sister or daughter, it is always a 

 seasonable and prized gift. It is no longer necessary that the 

 purchaser of a Diamond be the possessor of property or wealth, 

 or undergo pinching economies to procure one Under the 

 Loitis System any person of honest intentions may open a Con- 

 fidential Charge Account and purchase a Diamond, Watch or 

 other valuable piece of jewelry, and pay the cash price in a 

 series of easy monthly payments. 



HOW TO DO IT: Write today for our beautifully illustrated 

 Catalogue which will be mailed to you on the day your request 

 is received. We will also, at the same time, send you a copy of 

 the LOFT is BLUE BOOK which has attained a national reputation 

 for its reliable and valuable information to Diamond buyers. 

 Select the article which you would like to inspect and we will 

 at once send it to your home place of busi less or express office, 

 where you may examine it as freely and leisurely as you wish. 

 If it is all that you anticipated and pleases you in every way, you 

 pay one-fifth of the price and keep the article. 1 he balance you 

 send us in a series of easy monthly payments, specially arranged 

 to suit your earnings, income or convenience. 



ON THE OTHER HAND, If you decide not to buy, you return 

 the article to us entirely at our expense. Whether you buy or uot, 

 we pay all expense and charges. W submit our goods on their 

 merits and it their quality, our low prices and easy termi can- 

 not win your favor, we expect to have them returned and to 

 pay all the expense Involved. We ask only one opportunity ior 

 adding your name to the largest list of satisfied customers with 

 which a house in our line of business was ever honored. 



WE are the largest house in the Diamond and Watch business, 

 and one of the oldest established in 1858. We refer to any 

 bank in America. For instance, step into your local bank and 

 ask how we stand in the business world. They will refer to their 

 Commercial Agency records and tell you that we stand very high 

 and that our representations may be accepted without question. 

 We give the broadest and strongest Guaranty Certificate with 

 every Diamond sold, that a house of unquestioned responsibility 

 ever Issued. Every transaction with us is guaranteed to be sat- 

 isfactory to our patrons. We refer with pride to thousands of 

 well-pleased customers in every state of the Union and in almost 

 every foreign country. 



TO CASH BUYERS: We make an offer to cash buyers that is 

 thoroughly characteristic of our house. It is nothing less than an 

 offer to refund the full amount paid for any Diamond less ten 

 per cent, at any time within one year that they wish to return it. 

 Thus, one might wear a Fifty Dollar Diamond for a year, then 

 send it back to us and get $45. They might, in fact, wear * Fifty 

 Dollar Diamond for a whole year, at an expense of less than ten 

 cents per week. The enormous volume of our business makes it 

 possible for us to be satisfied with a profit of ten per cent. 



YOUR CHRISTMAS PLANS: They will not be complete until 

 you have looked through our catalogue and considered what you 

 can do under the LOFTIS SYSTEM. The five r ten dollars which Vou 

 might spend for something cheap and trashy, would make the first 

 payment on a splendid Diamond or Watch. You can thus make 

 a gift commensurate with and appropriate to the circumstances 

 without the necessity for any considerable initial expenditure. 



WRITE TO-DAY: There can be no more favorable time than 

 the present for a Diamond purchase. Prices are advancing 

 steadily and a profit of twenty per cent, within a year seems 

 assured, dealers generally are agreed upon that point. 



WRITE TO-DAY FOR CATALOGUE 



Loftis Bros. <& Company 



Diamonds Watches Jewelry 



Dept. L 134 92 to 98 State St., CHICAGO. ILL. 



