INTRODUCTORY MEMOIR XIX. 



Ensign which continued uninterrupted for over twenty 

 years. Presently there came some business disagree- 

 ment, when Mr. Ensign and I retired from ' The 

 Alliance,' which fell upon evil days, and its feeble 

 light went out utterly a year or two afterwards. 

 Under Mr. Ensign's management it was a good and 

 promising paper, and should have continued a civiliz- 

 ing influence in Chicago, where the people needed it 

 more than they knew. 



The prosperity that Mr. Ensign had sought vainly 

 in ' The Alliance ' seemed to come easily to him 

 thereafter. His experience in journalism he turned to 

 practical account in adopting advertising as his future 

 business, following it with marked success and acquir- 

 ing a competence in twenty years. Fertile in fancy 

 and quick in expedient, he devised a new form of 

 newspaper advertising, technically known as 'headline 

 reading advertising,' which was a great novelty in its 

 day and secured him large contracts from extensive 

 advertisers. In 1881 or 1882 Mr. Ensign removed 

 to Rochester, N. Y., and in 1884 to New York City, 

 which was his home until his death, February 9, 1899. 



The ingenuity and fertility of Mr. Ensign's mind 

 led him into the region of mechanical invention, and 

 one of his patented devices stereotyped plates with 

 interchangeable base, for supplying reading matter to 



