28 City Homes on Country Lanes 



A fairer test is the paid subscription list of popular 

 national periodicals — weekly and monthly — since these 

 are equally accessible to city and country subscribers. 

 A representative list makes the following exhibit : 



General magazine (low price), 24 per cent rural; 76 

 per cent urban. 



General magazine (high price), 2 per cent rural; 98 

 per cent urban. 



Popular fashion magazine, 38 per cent rural; 62 

 per cent urban. 



Religious weekly, 6 per cent rural; 94 per cent 

 urban. 



A famous humorous weekly, 2 per cent rural ; 98 per 

 cent urban. 



A woman's monthly, 26 per cent rural; 74 per cent 

 urban. 



A well-known literary weekly, 25.1 per cent rural; 

 74.9 per cent urban. 



An outdoor journal, 17.6 per cent rural; 82.4 per 

 cent urban. 



Famous boys' fiction weekly, 51 per cent rural; 49 

 per cent urban. 



Prominent farm journal, 63 per cent rural; 37 per 

 cent urban. 



These figures are based on the Census of 1910, when 

 53.7 of the total population of the United States 

 was rural — a figure practically reversed by the Census 

 of 1920. Thus the relative discrepancy is larger than 

 the actual. It is worth while to add, as bearing on the 

 relation of big cities to mental activity, that seven of 

 the ten periodicals representing together a wide range 

 of human interest, have more circulation in cities of 



