THE CALL OF THE LAND 



ing business men. Modern business is be- 

 come vast, complex and intricate. Many 

 branches of it deserve rank as professions 

 because of the extensive, thorough and 

 scientific drill they require. A common 

 college curriculum is some preparation for 

 business, practical men more and more 

 admit, but a better is called for. Special 

 schooling is quite as desirable for business 

 as for a mechanical or a professional career. 



Business cannot be reduced to so exact 

 principles as law or medicine, but many a 

 business has accumulated its fund of experi- 

 ence that may be shaped into scientific form 

 and advantageously studied. Modern re- 

 search brings business within the focus of 

 science and develops treatises that practical 

 men regard valuable on industry, commerce, 

 transportation, insurance, banking, finance, 

 accountancy and farming. 



Universities cannot create executive 

 ability or business genius, or usefully 

 instruct in the details of any craft. Such 

 are best learned by experience. Universi- 

 ties can, however, equip the man taking up 



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