PROMOTERS AND PROMOTING 



and Colorado. The putting of materials to 

 new uses, as the substitution of oleomar- 

 garine for butter and of cotton oil for olive 

 oil is frequently a form of promotion; and 

 so is the opening, for any product, of new 

 markets within the country or beyond the 

 sea. 



In every such case it is the promoter who 

 espies the chance for gain, patiently calcu- 

 lates its possibilities, describes these so that 

 others can see them as well as he; gets a 

 "cinch" on them by the purchase of land 

 options or other conditional promises; and 

 then proceeds to enlist the needed money 

 support, to organize this into a corporation, 

 and to set the corporation on its feet work- 

 ing the bonanza. 



It will render still more definite our idea 

 of what the promoter is to notice also what 

 he is not. Promoters often join together in 

 firms as lawyers and engineers do. The 

 benefits arising from such union are in 

 many cases great and patent. But, however 

 influential and advantageous the firm may 



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