Cooperation 173 



These eggs, because fresh, were soon in great demand by 

 the customers of this store, and though sold for several 

 cents a dozen more than other eggs handled, were always 

 taken in preference. It is interesting to note that during 

 the year and a half that this store has been handling the 

 eggs, only two complaints have been made as to their 

 quality. It is also significant of the recognition of their 

 quality that the demand for them has greatly increased 

 and that persons living on the opposite side of the city 

 make special trips to this store by street car solely for 

 the purpose of buying some of these eggs. The brand 

 which is placed on the eggs and on the cartons has become 

 strongly associated with quality in the minds of the con- 

 sumers. This is illustrated by the statement that two 

 cases of these eggs which came in unbranded for some rea- 

 son or other were disposed of as eggs from this particular 

 creamery only after a good deal of difficulty and on the 

 personal guaranty of the proprietor. The consumers 

 noticed the absence of the brands and demanded eggs so 

 stamped." 



Advantages of this System of Handling Eggs 



"Previous to the inauguration of this method of han- 

 dling the eggs by the creamery the farmers brought their 

 eggs to the general store and traded them for merchandise 

 in the usual manner. When the creamery first began 

 to handle eggs, this innovation was looked upon with 

 disfavor by the merchants, who feared that they would 

 lose some trade because of the fact that the farmers re- 

 ceived cash for their product. Gradually, however, these 

 merchants have come to realize that as this method 



