Handling, Distributing, and Sale of Fruit 235 



not dependent on any one method of marketing. It can 

 adopt that which is best fitted to its local conditions and 

 to the kind of fruit that it handles. The best buyers are 

 attracted by large quantities of uniformly graded and 

 packed fruit. The best results follow the consignment of 

 regular quantities of uniformly graded and packed fruit 

 to a commission merchant, as the latter, knowing some- 

 thing of the volume of business to be transacted, can de- 

 velop his trade as no merchant can who handles small 

 quantities for individual growers. The association can 

 develop a local auction system or sell through an auction 

 company in the market, or if necessary can establish auc- 

 tions of its own in the large cities. It can sell for cash to 

 jobbers at point of shipment or on delivery. It can build 

 a cold-storage plant as an adjunct to its distributing sys- 

 tem. It can advertise and stimulate consumption in 

 other ways, develop a sales department, legal, traffic, audi- 

 tor's, and other necessary departments, and it can adopt 

 other methods and precautions that are necessary to 

 insure the management and development of its business 

 along the most effective business lines. 



The Associated Methods of Selling Fruit 



Whether an association should sell its fruit for cash 

 at the point of production, or on delivery at destination, 

 consign it to distant commission merchants or to auction 

 companies, or consign it to its own agents to be sold on 

 arrival, depends upon the character of the fruit, the volume 

 of the business, the season of the year, the section of the 

 country into which the fruit is to be shipped, and the con- 

 dition of the fruit trade. 



