SHOP FRONTS 



305 



FIG. 219. Shop Front at Dorking, Surrey. 



disfavour the columns employed at Cirencester and the caryatides 

 at Cheltenham. 



Needless to say, the little old-fashioned shop fronts with small 

 panes are quite out of the question in the present day, except 

 for a very few trades. They would fill a modern shop fitter with 

 contempt, yet there is something quite refreshing about such a 

 front as that at Wareham (Fig. 218) or that at Dorking (Fig. 219). 

 The outward curve, according to the simple ideas of the time, 

 brought the goods into prominence, and when as yet it was 

 unnecessary for rivals to shout each other down, the modest 

 depth of the frieze was sufficient to display the name and calling 

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