CHAPTER XVII 



MARKETING DAIRY BUTTER 



THERE are many ways of marketing dairy butter. 

 Local conditions must be considered in determining 

 the method by which the products of the dairy are 

 to be put upon the market. In former times it was 

 the practice to pack the produce of the season in 

 tubs or firkins and sell in the fall. This method 

 is now nearly obsolete. The market demands a fresh 

 product. If a good price is to be obtained for it, the 

 product must be prime. 



Prints are rapidly coming into favor for both 

 city and village trade. Local markets are prefer- 

 able where possible. It is generally possible to 

 obtain a market near home for butter superior to 

 one's rivals. Some local dealer should handle the 

 entire product, which should be delivered to him at 

 regular intervals. The quality and salting must be 

 kept the same at all time. A printed sign should 

 supplied for the use of the dealer as, "Glen Farm 

 Butter for Sale Here." When customers find that 

 they can rely upon a brand every time they will call 

 for it. Not only that, they will mention the matter 

 to their neighbors, and the dealer will call for more 

 and more. If the brand be placed on any butter that 

 is a little off, the trade will be quickly injured. The 

 customer may stand it once, but the second time you 

 have lost him. No one can afford to allow a single 

 print not strictly prime to go to the market with 



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