I2O PROFITABLE DAIRYING 



dairy would not be worth two-thirds the price "Merri- 

 dale" commands. The brand should be uniform, and, 

 whether initials or an emblem, it should be used only 

 on prime butter. It should also mean that the butter 

 will be replaced if by accident an inferior grade 

 is stamped with it in short, that the quality is 

 warranted. A little printer's ink, judiciously used, 

 calling the attention of the public to the dairy and 

 its products, is money well invested. It requires 

 effort to make a reputation, and continued vigilance 

 and effort to maintain it. 



APPEARANCES ON THE DAIRY FARM 



The external surroundings of the dairy farm have 

 much to do with its reputation. Well-painted build- 

 ings, clean whitewashed stables, clean-looking cows, 

 a tidy dairy, generally attractive appearance of the 

 house all form important parts of the make-up of 

 the dairy farm. They are loud-speaking advertise- 

 ments assisting in the sale of the products at an at- 

 tractive price. Every opportunity should be taken 

 advantage of to show possible customers and their 

 friends over the buildings and premises. Confidence 

 in one's self and pride in the business will soon draw 

 customers, instead of forcing the dairyman to seek 

 them. It is not at all difficult in this way to secure 

 five cents a pound above the average local markets 

 in a short time. 



In delivering to special customers, one dollar a hun- 

 dred pounds should be added for the cost of delivering 

 and collecting, which last should be done as often as 

 once a month. In making weekly deliveries to in- 

 dividual customers this added cost must be con- 



