CHAPTER XXII 



GENERAL HINTS 



BUTTER PRINTS 



IN the matter of butter prints, one thing is im- 

 portant to retain customers. Every print must be 

 full weight. An accurate and sensitive scale is 

 essential. The butter print should be set so that the 

 prints will be slightly over weight when made. They 

 will lighten a trifle by evaporation. Allowance 

 should be made for this. It is better to have the 

 print half an ounce over weight than a quarter 

 ounce short; a half ounce over weight will make the 

 print safe. A good reputation is worth more than a 

 fraction of an ounce. 



Only good papers should be used for wrappers. 

 It is a good idea to have the name of the dairy and 

 the warranty printed on the wrapper. Where the 

 market demands butter salted to different degrees the 

 amount of salt can be indicated by some mark on 

 the wrapper, or by a slip attached to it. By this the 

 grocer will be able to exactly suit his customers, and 

 those customers once secured will take the same 

 brand of butter every time they can get it. It pays to 

 build up a special demand market wherever possible. 

 Once made, the dairyman is sure of it as long as the 

 quality of the butter is maintained. 



In summer it pays to use a wood or wood pulp 

 case in which to put the prints. They cost but a 



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