THIRTY-SECOND BIENNIAL REPORT 43 



Complete life histories of many game birds were depicted and much 

 material gathered on some species of which the division already had a 

 rather elaborate visual record. Because of the absence of interest in 

 silent pictures as compared with the talking type, it was difficult to 

 proceed with any program which would lead to a greater distribution 

 than we have enjoyed in the past. 



Realizing that the continued success of our motion picture pro- 

 gram of educational work depends on a thorough coverage of audiences, 

 every effort has been expended toward developing an outlet for our 

 materials. It was found that in spite of all the prepared lists of films 

 which have been forwarded to schools, fraternal organizations, sports- 

 men 's groups and other interested organizations, the response was more 

 or less haphazard and without any real organized plan. Therefore, a 

 program looking forward to the utilization of an established distribu- 

 tional center has been worked out and will be put into effect within the 

 new biennium. 



Some of the new material that has been added by Cheney to our 

 already rather complete library of motion picture subjects is some 

 underwater shots of trout, life history sketches of waterfowl, addi- 

 tional sequences of mountain sheep and antelope material and miscel- 

 laneous shots of deer and quail. 



Due to the increased activity in publicity, a splendid service has 

 been given the working press of the State through the compilation of 

 a more adequate supply of photographic material for reproduction. 

 Every effort has been made to secure outstanding photographic studies 

 of wild life, avoiding wherever possible all the dead game type of pic- 

 tures which have become passe in all conservation work. 



Cheney has added some splendid views of birds and animals in 

 their natural habitats and much material has been acquired from 

 private sources through donation to our bureau. 



Exhibits. Believing that well designed and well constructed 

 exhibits situated in centers of population are a splendid medium for 

 the educational work of the division, advantage has been taken of 

 every opportunity presented for the construction of this type of dis- 

 play. 



The State Fair, at Sacramento, is always an outstanding example 

 of what can be done to depict the wild life of the State. During the 

 progress of the Fair from morning until night, the exhibit of the 

 division was crowded with interested onlookers. Printed material dis- 

 tributed there was prepared with the idea of appealing to all types of 

 readers, and it was remarkable how very little of this material was to 

 be found on the fair grounds. Practically every bit of it was taken 

 home to read. The illustrations were selected from our files and car- 

 ried out, and the appeal to sportsmen and nature lovers had a lasting 

 effect. 



The State Fair exhibit of 1931 depicted in diarama the State of 

 California, starting with the redwood belt of the north and ending with 

 the southern deserts. Everything from the hardy snow plants of the 

 high Sierra to the cactus of the sun-baked deserts was shown, and in 

 the foreground a beautiful trout pool held some of the fine brood 

 trout from the Mt. Shasta Hatchery. 



