AMONG ANCONAS" 



13 



Members of American Poultry Association visiting Sheppard's Ancona 

 Farm, Artist Sewell of R. P. J . fame took the party unawares with his camera 

 while they were having refreshments under the shade of the big oak. 



pard's product, meaning well-bred Ancona fowls, are indeed both valuable 

 and satisfactory in the hands of those who pay their good money for them, is 

 right here in his office. Without delay we briefly explained to Mr. Sheppard 

 this point of view, whereupon he said: 



"Good enough! That is an idea with merit, but you are in for some over- 

 time work if you intend to go through all of my files and read letters I have 

 received literally by the thousands from pleased customers. Just the same, 

 we will start in and here are files containing hundreds of them, recent and 

 older." 



In handling and looking through the files used by Mr. Sheppard, with free 

 access to different parts of his office, we were further impressed by his orderly 

 methods. There is a place for everything and everything was in its place 

 racks for halftone cuts, for electros of advertisements, for different kinds of 

 printed matter, for catalogue envelopes, ordinary envelopes, letterheads, etc. 

 It is not every poultryman who buys envelopes in quantities of one hundred 

 thousand at a time, as Mr. Sheppard does. And in reading letters of recent 

 date from Mr. Sheppard's customers it was the easy and natural thing to 

 arrive at this further conclusion: that here, in sample letters written to a 

 representative poultryman, are disclosed also the foundation facts on which, 

 in large part, is based the whole success of the standard-bred poultry industry 

 of the United States of the world at large. 



DISTRIBUTION BY WAY OF EGGS-FOR-HATCHING 



In the short space of an article such as this we of course cannot go into the 

 subject fully, but the following sample letters, all of recent date, from Mr. 



