52 THE LURE OF THE LAND 



is well set forth by Mr. C. J. Tyson, President of the 

 State Horticultural Association of Pennsylvania. He 

 says: 



(The Apple World, June, 1914.) 



Hardly a week goes by but we read or hear of some one who 

 tells us that too many apple trees are being planted, and that 

 very soon apples will sell only at a loss, and the whole busi- 

 ness will go to the dogs. 



Of course, we put up a good bluff and call these folks 

 " calamity howlers " and " pessimists," but down in our hearts 

 we know there is a lot of truth in what they say. Trees by the 

 million have been and are being planted. Hundreds of thou- 

 sands are coming to bearing age each year, and this number 

 will increase tremendously in the next five years. 



Each season for several years past nature has so planned 

 that calamity of some kind, either frost, severe storm or 

 drouth, has visited several of the important apple growing 

 sections, and the crop has been cut down. This condition 

 may not continue; even the coming season may see a "bum- 

 per crop " throughout the whole country, then " what will be- 

 come of the apples?" 



It sounds bad, but it is not hopeless. Here is the solution. 

 Only a very small part of the population of our country is 

 eating apples. There are actually millions in our cities and 

 towns who do not have the " apple habit " ; who do not know 

 about apples. It is our duty, and should be our business, to 

 let them know. Some experiments in advertising have already 

 proven that a little publicity can greatly increase apple con- 

 sumption. Proper advertising will increase the consumption 

 of anything, and if the article has merit and the advertising 

 is judicious, it will pay, and pay handsomely. 



