ADVERTISING FANCY STOCK 369 



have as good a right to exceptional prices as has the 

 fancier, pure and simple, and such stock is in strong 

 demand, while the supply is restricted. 



At Five Weeks Thrifty Leghorn Chicks are Beautifully Fledged. The Winter 

 Layer of High Priced Eggs must Feather Well. (Cornell Photo.) 



In considering matters pertaining to advertising, an 

 early question to arise is whether to use the cheapest or 

 the highest-priced mediums. This settled, the question 

 as to comparative values of " classified " or " display " 

 advertising at once presents itself. The " classified " 

 are usually brief advertisements set uniformly without 

 display type except a leading word or two, under special 

 headings, which sometimes serve as an index, being 

 thus arranged in alphabetical order. Display advertis- 

 ing may occupy from half-an-inch to two or more pages 

 and make use of various sizes of type, of spacing, of 

 set-off lines around about all cuts to attract special at- 



2B 



