ADVERTISING FANCY STOCK 375 



to inculcate all necessary knowledge into the would-be 

 learner and each as positive in its statements as the 

 English language permits. Each claims, moreover, to 

 show the only correct method of handling domestic fowls 

 for profit, and each is the exact opposite of the other in the 

 most " essential" points noted. 



A few pages over, in the same periodical, I turn to a 

 big incubator advertisement telling how a customer won 

 the prize with the machine there offered, " against all 

 other machines," by hatching every egg to the entire 

 capacity of her machine. This incubator is accompanied 

 by a brooder guaranteed to raise more healthy chicks 

 " than any other brooder made." The whole shored up 

 by an iron-clad guarantee to refund money after a three 

 months' test if the machines are not " exactly as repre- 

 sented " in the advertisement. 



Just beyond this is the offer of machines from a com- 

 pany claiming "the largest egg farm and chick-hatch- 

 ing plant in the world." It offers a " perfect equip- 

 ment." Its hatcher will outhatch any other incubator 

 (see ante) and its brooder is the best substitute ever de- 

 vised for Nature's method of chick raising. 



A little farther on a company says proudly, "We are 

 the originator of a flannel to lay on the chicks' backs." 

 No need, perhaps, to add that this company's brooder 

 " stands above all in correct brooding princi/ta/r." 



The next to demand extra attention contains every 

 one of the good features recommended by government 

 experts for a first-class machine and " is the only incu- 

 bator that does contain them all." This advertisement is 

 accompanied by a quotation in duplicate of the six re- 

 quirements named. This is a rather good advertisement 



