EFFICIENCY THE KEY TO SUCCESS 421 



laws of life for fowls, and of the laws of business in 

 general, would both be necessities to efficiency. Profits 

 often inhere chiefly in the savings and the extra incomes 

 of good salesmanship. First, last, and all the time, study 

 of life in general, of human nature, of bird nature, of 

 psychology, etc., is a necessity. A natural " law " is as 

 unvarying as the sun in its course. As it acts once, so 

 it acts always. On such laws, a poultryman may count ; 

 for they are stable. Looking these points over, dare 

 you say that yon will be an efficiency man ? An effi- 

 ciency woman, as a poultry keeper ? 



I have been greatly interested to note that two thirds 

 of the points which these Business Tinkers demand tally 

 exactly with the divisions of the work which I have out- 

 lined for the Beginner. Conditions, planning, records, 

 common sense, the " fair deal," which depends on un- 

 derstanding the nature of the birds, the " competent 

 counsel," which consists in finding out what you do not 

 know from some one who does, all these appear in the 

 expert plan for " Business Efficiency." 



Tabulating the efficiency points noted, as applied to 

 poultry, we might have something like this : 



Location arid Plan. Saving in steps, in feed, in chicks: 



Oversight. Of workers, or of Stock. 



A Square Deal. Including comfort and working 

 material, for worker birds. 



Understanding of Laws. Of life Of business. 



Salesmanship. Knowledge of men Of markets. 



Study. Of all that touches life or business. 



Records. For efficiency reference. 



Checking Up. Owner and employees especially. 



