262 FOODS AND DIETARIES 



Observations . 1. Look for any advertising matter coming 

 under the above headings. Just what do they profess 

 to do? 



2. Do they attempt to get the indorsement of prominent peo- 

 ple? 



3. Do any pretend to be physicians ? 



4. Write the nearest drink cure company. What do they 

 profess to do ? Note. Any such companies not professing to 

 certainly cure, especially " where all others fail," or take pay 

 for cases they know to be incurable, may be classed as reputable 

 and quite likely doing good work. 



5. Do any firms profess to send treatment by mail C.O.D.? 



6. Do any profess to be " strictly confidential " ? 



7. Do any states forbid advertising of this sort ? Note. 

 Some communities have passed such laws, but they have 

 been largely a farce, as some temperance laws have been. 

 In other words, many people do not realize how scandalously 

 they are being humbugged, and patronize the "scavenger" 

 type of firms by stealth. If all communities or states would 

 cooperate, and the moral sense of the people were aroused 

 through education, a much different story might be told. 



Conclusions. 1. Show why government aid should be in- 

 voked in dealing with such advertisers as considered under this 

 section. 



2. Write a paragraph telling how you would recognize 

 fakirs designated as " scavengers." 



Questions 



1. Why are some patent medicines well called " bracers." 



2. Why are some patent medicines best known as "repeat- 

 ers"? 



3. Whfffe effect has acetanalide on the heart ? In what medi- 

 cines is it likely to be found ? How detect it ? 



4. Are " strictly confidential " firms of good repute ? Explain. 



5. What conclusion is evident whenever you see advertise- 

 ments with photographs of " cured " people inserted ? 



