PRELIMINARY SURVEY OF CONDITIONS Q 



expense. The floors will usually have to be replaced with ce- 

 ment floors; the walls should be smooth, preferably cemented 

 with smooth, hard, cement plaster, or at any rate they should 

 be thoroughly renovated and painted or whitewashed. There 

 should be plenty of windows, and the building should permit 

 of easy ventilation. 



2. Location with Reference to Convenience. If the creamery 

 is in a city, it should be so located that at least one side and 

 one end of the building face a street or an alley. If located in 

 the center of a block it will be inconvenient for shipping and 

 the amount of sunlight available will be insufficient. A cream- 

 ery should not be located in the principal retail portion of the 

 city, as those streets are crowded with people and the sidewalks 

 cannot be used for shipping so readily as in districts less crowded. 

 In smaller towns this factor will not deserve so much consid- 

 eration. 



A location adjoining a railroad track is of advantage to a 

 creamery doing a large business, but for the smaller plant in a 

 small town the railroad track is of less value. It may even be a 

 disadvantage, inasmuch as patrons delivering their own milk 

 or cream will consider the trains a source of danger. Where 

 farmers deliver their products to the creamery, the location is 

 most convenient if near the center of town. But if, for other 

 reasons, the creamery must be located inconveniently for these 

 deliveries, patronage will often be secured by establishing cream- 

 receiving stations near the trading centers. 1 



3. Location with Reference to Business Advantage. Cream- 

 receiving stations are located at business centers, not merely 

 for the sake of convenience, but also for advertising advantages 

 which are perhaps of equal importance. The creamery itself, 

 if located in the main portion of a town, is thus better adver- 

 tised. In such a building the front windows should be large 

 enough for the passer-by to obtain a fair view of the entire plant. 

 In larger cities, small creameries are at times located in the 

 retail districts, but they should be so placed that shipping will 



1 This is to be recommended only for such places where other creameries collect 

 through stations. 



