Xll LIST OF ILLUSTRATIONS 



PAGE 



FIG. 28. Wisconsin cheddar cheese production, 1911 255 



FIG. 29. Cheddar cheese shipments from Wise, 1911 255 



FIG. 30. Total expense of milk distribution per quart 263 



FIG. 3 1 . Percentages of total costs per quart by size of total business. . . 263 



FIG. 32. A refrigerator butter carrier 273 



FIG. 33. A butter tub paraffiner 273 



FIG. 34. Advertising the food value of dairy products 285 



FIG. 35. Advertising the food value of dairy products 285 



FIG. 36. A well-designed trade-mark 290 



